Travel- & Lifestyle-PR

One of Germany’s leading tourism & lifestyle PR agencies.
For many years ranked among the top 5 German tourism PR agencies.
Creative partner of high-profile clients worldwide for over 20 years.
Professional consulting and strategic concepts in times of crisis.

Third place for uschi liebl pr in the 2024 Top Tourism PR Agency Germany ranking!
This is the 22nd consecutive year that our agency has placed among the top ten, including 19 top five, six top three rankings and four silver medals. The ranking is conducted annually by srt-Verlag. A jury of some 200 travel journalists and bloggers is asked to rate the performance of more than 200 PR agencies in the German-speaking markets. Rated categories include the “answering of media requests”, the “organization of media visits and press conferences”, “creative approach”, and “quality of media releases


Leading international hotel brands, romantic island hideaways, quaint alpine resorts, exciting destinations, established tour operators –
the uschi liebl pr portfolio boasts top-class clients from the tourism and lifestyle industry.
From luxury to outdoor, from regional to international. We have shared long-standing partnerships with many of our clients,
and consider ourselves part of their teams. We put all of our passion and professional know-how into their success. In good times and in bad.


Partnering with the uschi liebl pr team is the best thing that can happen to any business: great expertise, professional advice, a comprehensive media network across all areas, and a great passion for the industry. We have been working together for many years and the excellent results have never failed to impress.

Michaela Belling, Senior PR Manager Germany & Switzerland, Marriott International

We have been working with uschi liebl pr since 2017 and quickly established a unique relationship of trust that we truly treasure.
Highlights of the positive and successful collaboration with uschi liebl pr include their professional and attentive care, immediate handling of things, and their structured approach.
We look forward to many exciting joint projects to come!

Christina Schmuck, Host, and Jacqueline Hanser, Sales Manager, Forsthofgut Nature Resort

Uschi Liebl and her team rise above the rest in the PR world.
Their hands-on, thorough and personal style sets them apart from any other international PR firm.
Their organization, forethought and creative strategy in this ever-changing media world, keeps them one step ahead of the rest.
The team is extremely personable and delightful to work with – coupled with amazing results, data and reports.
uschi liebl pr gets your brand recognized and respected.

Jeff Hanle, Vice President Communications, Aspen Skiing Company

A huge THANK YOU for your outstanding support and help during the coronavirus crisis.
Together we managed to steer the resort smoothly through these challenging times. The recent launch of the summer season has been a great success and you have played an important role in this. Thank you so much!

Christina Schmuck, Host, Forsthofgut Nature Resort

The uschi liebl pr team handles PR on behalf of AccorHotels’ luxury brands, supporting our transformation process from a hotel operator to a travel and lifestyle company through professional communication activities.
Not only are the ladies highly professional, creative and well-versed regarding PR, they also fully adapt to the needs and requirements of an internationally operating corporation and are nothing but a wonderful asset to our marketing and communications team.

Anne Wahl-Pozeg, Media Relations & PR, Accor Hotels Central Europe

The uschi liebl pr team has supported the Interalpen-Hotel Tyrol for several years in all PR-related topics. They are always there for us and our questions and concerns.
While we greatly appreciate the professional and friendly cooperation, it is the last months in particular that have proved that we are able to rely on this strong partner even in turbulent and difficult times. We can strongly recommend working with Uschi Liebl-Wickstead and her team!

Karl Brüggemann, Director, Interalpen-Hotel Tyrol

We can describe our cooperation with uschi liebl pr as excellent. The charming team is always ready to help us with words and deeds. We always feel very well taken care of with their energetic, friendly and valuable support and pleasant and professional communication. We are looking forward to further successful collaboration even in these challenging new times.

Rebeka Kumer Bizjak, Director, Slovenian Tourist Board

Let me take the opportunity to thank you for your ongoing excellent support during this very cruel year for our industry. You have always been a wonderful help for me/us – flexible, quick, positive, accurate, eager, motivated and always in the best of spirits. While our range of PR topics was quite different this year and we couldn’t focus on the content we love so much, we still managed to achieve good results.

Michaela Belling, Senior PR Manager Germany & Switzerland, Marriott International

On behalf of my team I would like to extend our heartfelt thanks and appreciation for your great support. Particularly in difficult times like these it is good to have a reliable partner at one’s side. We know all too well how challenging the PR business is and we feel extremely well-represented by uschi liebl pr.

Christina Pfaffinger, Managing Director, Chiemsee-Alpenland Tourismus

We have valued you for years for your work with the media based on the principle of “quality over quantity” – as sparring partner for our PR efforts and as trend scout. Working with the team proves to be both very smooth, solid and reliable. Highly recommended!

Frauke Rothschuh, Media Relations Manager, Munich Tourism

The uschi liebl pr team supports our luxury cruise company in creating brand presence throughout the entire DACH region. Over the past years, many fantastic projects have been implemented and our entire media presence is in their competent hands. We highly appreciate the exchange and collaboration, as they are both clever and passionate in their efforts!

Dominika Lange, General Manager Sales & Marketing E*MEA Region, Scenic Group


From daily to Instagram, from traditional to social, from event to co-op – uschi liebl pr is familiar with all communication channels for powerful brand & product communication.
360° approach to PR in the German-speaking market – tailored to each individual product and each individual project.
Strong content and true passion.
Boutique PR agency: Large enough for comprehensive campaigns, small enough for personal service.
Delivered by creative, passionate PR personalities with strong networks.


Ranking among Germany’s leading tourism PR agencies we develop bespoke communication strategies for clients in travel, luxury & lifestyle. Creative and results driven.
From independent hotels to international hotel groups.
From destinations to tour operators.
From attractions to mobility.
From celebrity chefs to travel must-haves.
From start-ups to industry leaders.


ulpr provides over 20 years of market experience as a lifestyle & tourism PR agency resulting in expertise, a sense of emerging trends and a powerful network.
Combining these tools with creativity and sensitivity we increase awareness for our clients and provide them with assistance and advice both in good times and in times of crisis.
Solid, future-oriented, efficient.


We provide an integrated approach to PR,
developing bespoke 360-degree communication strategies.
Featuring a perfect mix of traditional travel PR tools and digital relations.
From press releases to social media campaigns, from press conferences to creative events, press trips, Insta travel, celebrity PR or brand partnerships:
We decide individually, plan ahead carefully and act flexibly.


To reach our clients‘ target group we apply all of our know-how including both traditional travel PR tools and progressive methods.
We serve all channels.
Daily or niche blog? Insta story, radio feature, city guide? We know the perfect mix and have the right network.


The future is now. And we love to be part of it.
Digital visibility is the essential key to business success.
This is why ulpr works with a strong and ever-growing network of bloggers and influencers.
Through creative ideas, profound understanding of target groups and personal contacts.
Effective, passionate, enduring.


Applying sustainable strategies, powerful story-telling and the right mix of activities our experienced travel PR team positions brands and products in their market environment.
Innovative and grounded.
With industry know-how and detailed knowledge of each target group.
With eyes



ulpr demonstrates a sense of responsibility for our children and grandchildren. We travel conscientiously and carbon offset our flights by supporting a forest project in Costa Rica: We regularly have new trees planted at a small designated “uschi liebl pr forest” at the Reserva Bosque La Tigra. This helps promote a rainforest rich in biodiversity.

GPS: 10°18 17.3 N 84°35 40.9 W



Emil-Geis-Strasse 1
81379 München


+49 89 7240292-19