One of Germany’s leading tourism & lifestyle PR agencies.
For many years ranked among the top 5 German tourism PR agencies.
Creative partner of high-profile clients worldwide for over 20 years.
Professional consulting and strategic concepts in times of crisis.
Third place for uschi liebl pr in the 2024 Top Tourism PR Agency Germany ranking!
This is the 22nd consecutive year that our agency has placed among the top ten, including 19 top five, six top three rankings and four silver medals. The ranking is conducted annually by srt-Verlag. A jury of some 200 travel journalists and bloggers is asked to rate the performance of more than 200 PR agencies in the German-speaking markets. Rated categories include the “answering of media requests”, the “organization of media visits and press conferences”, “creative approach”, and “quality of media releases
CURRENT CLIENTS
Leading international hotel brands, romantic island hideaways, quaint alpine resorts, exciting destinations, established tour operators –
the uschi liebl pr portfolio boasts top-class clients from the tourism and lifestyle industry.
From luxury to outdoor, from regional to international. We have shared long-standing partnerships with many of our clients,
and consider ourselves part of their teams. We put all of our passion and professional know-how into their success. In good times and in bad.
- Accor
- Alpenhof Murnau
- Aspen Snowmass – Winter
- Berg und Tal Allgäu-Lofts
- Bergdorf Prechtlgut
- Chiemsee-Alpenland Tourismus
- Das Central
- Das Edelweiss
- Ehrwalder Almbahn
- GNV Ferries
- Hotel Der Bär
- Hotel Excelsior Venice Lido Resort
- Hotel Goldener Hirsch
- Interalpen-Hotel Tyrol
- Jufenalm
- Los Cabos Tourism
- Marriott International
- Munich Tourism
- Natural Selection
- Naturhotel Forsthofgut
- Naturhotel Lüsnerhof
- Neuhaus Zillertal Resort
- Portorož & Piran
- Restaurants Amante & Aiyanna Ibiza
- Sandals and Beaches Resorts
- Scenic Group
- Schlossanger Alp
- Schlosshotel Fiss
- Seevilla Wolfgangsee
- Sheraton Maldives Full Moon Resort & Spa
- Slovenia
- Sunlife
- Thermenstadt Treuchtlingen
- Tiroler Zugspitzbahn
- Tourism Algund
- Tourism Oberstdorf
- Warner Bros. Studio Tour London
- Winery Eva Fricke
- Zugspitz Resort
- Further references
CLIENT QUOTES
Partnering with the uschi liebl pr team is the best thing that can happen to any business: great expertise, professional advice, a comprehensive media network across all areas, and a great passion for the industry. We have been working together for many years and the excellent results have never failed to impress.
We have been working with uschi liebl pr since 2017 and quickly established a unique relationship of trust that we truly treasure.
Highlights of the positive and successful collaboration with uschi liebl pr include their professional and attentive care, immediate handling of things, and their structured approach.
We look forward to many exciting joint projects to come!
Uschi Liebl and her team rise above the rest in the PR world.
Their hands-on, thorough and personal style sets them apart from any other international PR firm.
Their organization, forethought and creative strategy in this ever-changing media world, keeps them one step ahead of the rest.
The team is extremely personable and delightful to work with – coupled with amazing results, data and reports.
uschi liebl pr gets your brand recognized and respected.
A huge THANK YOU for your outstanding support and help during the coronavirus crisis.
Together we managed to steer the resort smoothly through these challenging times. The recent launch of the summer season has been a great success and you have played an important role in this. Thank you so much!
The uschi liebl pr team handles PR on behalf of AccorHotels’ luxury brands, supporting our transformation process from a hotel operator to a travel and lifestyle company through professional communication activities.
Not only are the ladies highly professional, creative and well-versed regarding PR, they also fully adapt to the needs and requirements of an internationally operating corporation and are nothing but a wonderful asset to our marketing and communications team.
The uschi liebl pr team has supported the Interalpen-Hotel Tyrol for several years in all PR-related topics. They are always there for us and our questions and concerns.
While we greatly appreciate the professional and friendly cooperation, it is the last months in particular that have proved that we are able to rely on this strong partner even in turbulent and difficult times. We can strongly recommend working with Uschi Liebl-Wickstead and her team!
We can describe our cooperation with uschi liebl pr as excellent. The charming team is always ready to help us with words and deeds. We always feel very well taken care of with their energetic, friendly and valuable support and pleasant and professional communication. We are looking forward to further successful collaboration even in these challenging new times.
Let me take the opportunity to thank you for your ongoing excellent support during this very cruel year for our industry. You have always been a wonderful help for me/us – flexible, quick, positive, accurate, eager, motivated and always in the best of spirits. While our range of PR topics was quite different this year and we couldn’t focus on the content we love so much, we still managed to achieve good results.
On behalf of my team I would like to extend our heartfelt thanks and appreciation for your great support. Particularly in difficult times like these it is good to have a reliable partner at one’s side. We know all too well how challenging the PR business is and we feel extremely well-represented by uschi liebl pr.
For many years, we at Munich Tourism have valued ulpr’s media work, which is based on the principle of “quality over quantity”. They serve both as sparring partners for our PR work and as trend scouts.
Working with the team is straightforward and at the same time very reliable. We can highly recommend the agency.
The uschi liebl pr team supports our luxury cruise company in creating brand presence throughout the entire DACH region. Over the past years, many fantastic projects have been implemented and our entire media presence is in their competent hands. We highly appreciate the exchange and collaboration, as they are both clever and passionate in their efforts!
We are very happy with our partnership with the uschi liebl pr team. Their professional approach, reliability and personal commitment have made a lasting impression on us. The organization is consistently excellent, and communication is clear and straightforward. We particularly appreciate the enjoyable atmosphere when working together and the willingness to respond flexibly to our needs. Our team is always looking forward to the next joint projects and the excellent results. We can recommend uschi liebl pr without hesitation and would like to thank them for the great work they have done so far.
OUR SERVICES
From daily to Instagram, from traditional to social, from event to co-op – uschi liebl pr is familiar with all communication channels for powerful brand & product communication.
360° approach to PR in the German-speaking market – tailored to each individual product and each individual project.
Strong content and true passion.
Boutique PR agency: Large enough for comprehensive campaigns, small enough for personal service.
Delivered by creative, passionate PR personalities with strong networks.
TRAVEL, LUXURY & LIFESTYLE PR
Ranking among Germany’s leading tourism PR agencies we develop bespoke communication strategies for clients in travel, luxury & lifestyle. Creative and results driven.
From independent hotels to international hotel groups.
From destinations to tour operators.
From attractions to mobility.
From celebrity chefs to travel must-haves.
From start-ups to industry leaders.
CORPORATE/CRISIS COMMUNICATIONS
ulpr provides over 20 years of market experience as a lifestyle & tourism PR agency resulting in expertise, a sense of emerging trends and a powerful network.
Combining these tools with creativity and sensitivity we increase awareness for our clients and provide them with assistance and advice both in good times and in times of crisis.
Solid, future-oriented, efficient.
INTEGRATED 360° STRATEGIES
We provide an integrated approach to PR,
developing bespoke 360-degree communication strategies.
Featuring a perfect mix of traditional travel PR tools and digital relations.
From press releases to social media campaigns, from press conferences to creative events, press trips, Insta travel, celebrity PR or brand partnerships:
We decide individually, plan ahead carefully and act flexibly.
CONSUMER COMMUNICATIONS
To reach our clients‘ target group we apply all of our know-how including both traditional travel PR tools and progressive methods.
We serve all channels.
Daily or niche blog? Insta story, TV, radio feature, city guide? We know the perfect mix and have the right network.
DIGITAL RELATIONS
The future is now. And we love to be part of it.
Digital visibility is the essential key to business success.
This is why ulpr works with a strong and ever-growing network of bloggers and influencers.
Through creative ideas, profound understanding of target groups and personal contacts.
Effective, passionate, enduring.
BRAND PR
Applying sustainable strategies, powerful story-telling and the right mix of activities our experienced travel PR team positions brands and products in their market environment.
Innovative and grounded.
With industry know-how and detailed knowledge of each target group.
With eyes
OUR TEAM
A smart mix. Creative, passionate, professional, fun to work with.
We believe in the right chemistry and provide each client with a PR consultant who is a perfect match both on a professional and personal level.
Uschi Liebl-Wickstead
Founder and Managing Director
Graduated with honors, background in journalism, corporate spokesperson, entrepreneur: Uschi loves tourism and PR, the international touch and the exciting people working in this industry. Uschi has been running her agency with great professionalism and passion since 2001. Over the years, Uschi and her top team have earned numerous awards.
SUSTAINABILITY
ulpr demonstrates a sense of responsibility for our children and grandchildren. We travel conscientiously and carbon offset our flights by supporting a forest project in Costa Rica: We regularly have new trees planted at a small designated “uschi liebl pr forest” at the Reserva Bosque La Tigra. This helps promote a rainforest rich in biodiversity.
GPS: 10°18 17.3 N 84°35 40.9 W
CONTACT
Emil-Geis-Strasse 1
81379 München
Germany
+49 89 7240292-19