Travel- & Lifestyle-PR Deutschland, Österreich, Schweiz

One of Germany’s leading tourism & lifestyle PR agencies.
For many years ranked among the top 5 German travel & tourism PR agencies.
Creative partner of high-profile clients worldwide for over 25 years.
Professional consulting and strategic concepts in times of crisis.

Third place for uschi liebl pr in the 2026 Top Tourism PR Agency Germany ranking!
This is the 24th consecutive year that our agency has placed among the top ten, including 21 top five, seven top three rankings and five silver medals. The ranking is conducted annually by srt-Verlag. A jury of some 200 travel journalists and bloggers is asked to rate the performance of more than 200 PR agencies in the German-speaking markets. Rated categories include the “answering of media requests”, the “organization of media visits and press conferences”, “creative approach”, and “quality of media releases”.

CURRENT CLIENTS

Leading international hotel brands, romantic island hideaways, quaint alpine resorts, exciting destinations, established tour operators –
the uschi liebl pr portfolio boasts top-class clients from the tourism and lifestyle industry.
From luxury to outdoor, from regional to international. We have shared long-standing partnerships with many of our clients,
and consider ourselves part of their teams. We put all of our passion and professional know-how into their success. In good times and in bad.

CLIENT QUOTES

Partnering with the uschi liebl pr team is the best thing that can happen to any business: great expertise, professional advice, a comprehensive media network across all areas, and a great passion for the industry. We have been working together for many years and the excellent results have never failed to impress.

Michaela Belling, Senior PR Manager Germany & Switzerland, Marriott International

We have been working with uschi liebl pr since 2017 and quickly established a unique relationship of trust that we truly treasure.
Highlights of the positive and successful collaboration with uschi liebl pr include their professional and attentive care, immediate handling of things, and their structured approach.
We look forward to many exciting joint projects to come!

Christina Schmuck, Host, and Jacqueline Hanser, Sales Manager, Forsthofgut Nature Resort

We can describe our cooperation with uschi liebl pr as excellent. The charming team is always ready to help us with words and deeds. We always feel very well taken care of with their energetic, friendly and valuable support and pleasant and professional communication. We are looking forward to further successful collaboration even in these challenging new times.

Rebeka Kumer Bizjak, Director, Slovenian Tourist Board

Our partnership with the uschi liebl pr team has been a huge success right from the start. The team has not only developed a deep understanding of our brand and our goals, but has also supported us with creative and customized PR strategies that have significantly increased our reach. We were particularly impressed by their quick response and proactive communication. Thanks to their expertise, we were able to build significant media presence and reach our target group in a whole new way. We can recommend uschi liebl pr to any company looking for a trustworthy and innovative public relations partner.

Michaela Fuhrmann, Head of Sales & Marketing Germany, Switzerland & Austria, Sunlife

The uschi liebl pr team supports our luxury cruise company in creating brand presence throughout the entire DACH region. Over the past years, many fantastic projects have been implemented and our entire media presence is in their competent hands. We highly appreciate the exchange and collaboration, as they are both clever and passionate in their efforts!

Dominika Lange, General Manager Sales & Marketing E*MEA Region, Scenic Group

A huge THANK YOU for your outstanding support and help during the coronavirus crisis.
Together we managed to steer the resort smoothly through these challenging times. The recent launch of the summer season has been a great success and you have played an important role in this. Thank you so much!

Christina Schmuck, Host, Forsthofgut Nature Resort

You bring such great energy, and working with you is truly a blessing. Everything feels so effortless and full of good vibes.

Polona Žigo, Marketing & Communication, Portorož Tourist Board

Let me take the opportunity to thank you for your ongoing excellent support during this very cruel year for our industry. You have always been a wonderful help for me/us – flexible, quick, positive, accurate, eager, motivated and always in the best of spirits. While our range of PR topics was quite different this year and we couldn’t focus on the content we love so much, we still managed to achieve good results.

Michaela Belling, Senior PR Manager Germany & Switzerland, Marriott International

On behalf of my team I would like to extend our heartfelt thanks and appreciation for your great support. Particularly in difficult times like these it is good to have a reliable partner at one’s side. We know all too well how challenging the PR business is and we feel extremely well-represented by uschi liebl pr.

Christina Pfaffinger, Managing Director, Chiemsee-Alpenland Tourismus

We are very happy with our partnership with the uschi liebl pr team. Their professional approach, reliability and personal commitment have made a lasting impression on us. The organization is consistently excellent, and communication is clear and straightforward. We particularly appreciate the enjoyable atmosphere when working together and the willingness to respond flexibly to our needs. Our team is always looking forward to the next joint projects and the excellent results. We can recommend uschi liebl pr without hesitation and would like to thank them for the great work they have done so far.

Michael Waschl, General Manager, Hotel Das Central in Sölden

Natural Selection has been working with uschi liebl pr since 2023. They’ve managed to establish our company in the DACH market through publications all over, really strengthening and showcasing the impact that we have in Namibia, Botswana and South Africa. We love working with them and can highly recommend them as a team.

Dave van Smeerdijk, Founder and CEO, Natural Selection

OUR SERVICES

From daily to Instagram, from traditional to social, from event to co-op – uschi liebl pr is familiar with all communication channels for powerful brand & product communication and effective storytelling.
360° approach to PR in the German-speaking market – tailored to each individual product and each individual project.
Strong content and true passion.
Boutique PR agency: Large enough for comprehensive campaigns, small enough for personal service.
Delivered by creative, passionate PR personalities with strong networks.
Years of industry experience teamed up with fresh perspectives and a keen sense of tomorrow’s trends.

FAQ: Successful tourism PR and communication – Tapping into the German-speaking market

TRAVEL, LUXURY & LIFESTYLE PR

Ranking among Germany’s leading tourism PR agencies we develop bespoke communication strategies for clients in travel, luxury & lifestyle.
Storytelling, creative and results driven.
From independent hotels to international hotel groups.
From destinations to tour operators.
From attractions to mobility.
From celebrity chefs to travel must-haves.
From start-ups to industry leaders.

CORPORATE/CRISIS COMMUNICATIONS

ulpr provides over 25 years of market experience as a lifestyle & tourism PR agency resulting in expertise, a sense of emerging trends and a powerful network.
Combining these tools with creativity and sensitivity we increase awareness for our clients and provide them with assistance and advice both in good times and in times of crisis.
Solid, future-oriented, efficient.

INTEGRATED 360° STRATEGIES

We provide an integrated approach to PR,
developing bespoke 360-degree communication strategies.
Featuring a perfect mix of traditional travel PR tools and digital relations.
From press releases to social media campaigns, from press conferences to creative events, press trips, celebrity PR or brand partnerships:
We decide individually, plan ahead carefully and act flexibly.

CONSUMER COMMUNICATIONS

To reach our clients‘ target group we apply all of our know-how including both traditional travel PR tools and progressive methods.
We serve all channels.
Daily or niche blog? Insta story, TV, radio feature, podcast, city guide? We know the perfect mix and have the right network.

DIGITAL RELATIONS

The future is now. And we love to be part of it.
Digital visibility is the essential key to business success.
This is why ulpr works with a strong and ever-growing network of bloggers and influencers, and specifically addresses AI-driven changes.
Through creative ideas, profound understanding of target groups and personal contacts.
Effective, passionate, enduring.

BRAND PR

Applying sustainable strategies, powerful story-telling and the right mix of activities our experienced travel PR team positions brands and products in their market environment.
Innovative and grounded.
With industry know-how and detailed knowledge of each target group.
With eyes

OUR TEAM

A smart mix. Creative, passionate, professional, fun to work with.
We believe in the right chemistry and provide each client with a PR consultant who is a perfect match both on a professional and personal level.

Uschi Liebl-Wickstead ul@liebl-pr.de

Uschi Liebl-Wickstead

Founder and Managing Director

Graduated with honors, background in journalism, corporate spokesperson, entrepreneur: Uschi loves tourism and PR, the international touch and the exciting people working in this industry. Uschi has been running her agency with great professionalism and passion since 2001. Over the years, Uschi and her top team have earned numerous awards.

Svenja Liebhart sl@liebl-pr.de
ulpr Office ulpr Office
Petra Munziyan pm@liebl-pr.de
ulpr Office ulpr Office
Sina Goßler sg@liebl-pr.de
Laila Wiedemann lw@liebl-pr.de
Hien Stilkenbeumer hs@liebl-pr.de
Sofia Henesy Martinez sh@liebl-pr.de
team@liebl-pr.de team@liebl-pr.de
Nicola Schlauderer nis@liebl-pr.de
ulpr Office ulpr Office
Theresa Rasch tr@liebl-pr.de
Monika Angermeier ma@liebl-pr.de
Mr. Bailey CCO (Chief Cuddle Officer)
Fokus Nachhaltigkeit

SUSTAINABILITY

ulpr demonstrates a sense of responsibility for our children and grandchildren. We travel conscientiously and support a forest project in Costa Rica: The small designated “uschi liebl pr forest” at the Reserva Bosque La Tigra helps promote a rainforest rich in biodiversity.

GPS: 10°18 17.3 N 84°35 40.9 W

CONTACT

Adresse

Emil-Geis-Strasse 1
81379 München
Germany

Telefon

+49 89 7240292-0

Fax

+49 89 7240292-19

E-Mail

team@liebl-pr.de